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As was mentioned in the editorial in the March mag, Halfords is going all out to woo one or more of the top-end brands IBDs consider their own...

Halfords in US vid bid

And this campaign is intensifying. According to an American source, Halfords has sent the key US brands a video extoling the virtues of the new-look Bikehut concept to be rolled out later in the year. This video has been produced in American video format, says our highly-placed source, and is not simply a VHS flown across as a throwaway sampler.

The new Bikehut concept which is believed to entail revamping a select number of existing Halfords outlets with a store-in-store approach, including mezzanine floors has yet to receive board approval, says Halfords.

Bikehut is one of five retail formats trialled by the Boots-owned car-and-bikes store group. The mezzanine-floor trial, it is rumoured and neither denied nor confirmed by Halfords, will be rolled out in the Midlands.

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