Home / Business / Halfords responds in the ‘Specialized war’
Confirming that the boxed Hardrock's and Rockhopper's on its website are part of a campaign to force high-end brands to play ball, Halfords has issued a combatitive statement regarding its spat with Specialized UK. Halfords also widens the offensive to include other premium brands...

Halfords responds in the ‘Specialized war’

Paul Joyner, General Manager of cycles for Halfords, said:

"As the UK’s largest retailer of bikes, Halfords is committed to making the widest range available at competitive prices to our customers.

"Why should premium bike manufacturers try to operate a pricing cooperative by consistently refusing to deal with major multiples?

"We see no reason why we should not bring Specialized – or any other premium bike brand – to our customers."

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