BikeBiz Bicycle and cycling retail news
Both Whistle Bikes and Australian BMX brand Pilgrim have joined Halfords stable, with the later being trialled online.
Whsitle Bikes, imported into the UK by Avocet Sports, are designed in Colorada and will range from £349.99 through £1,899 in Halfords branches across the country. Nine mountain bikes and six road bikes will be available.
Andy Tiller, commercial director of the Whistle Brand Distributors says: “We are really excited to offer the Whistle brand to a much wider audience via Halfords, giving more consumers the chance this year, to enjoy the fun and exhilaration of active cycling. Whistle gives the rider a chance to challenge themselves to a much higher level and still feel confident they are on a precision machine.”
ThePilgrim BMX brand is priced from £479.99 for the Civillan up to £799 for the Quest and is endorsed by mr triple backflip himself, Jed Mildon.
More information on both ranges can be found here.
