Britains biggest bike retailer and the biggest retailer of GT bikes in the world, the Halfords MD told BikeBiz last week has premiered a series of four 20-second bike ads which will run until mid-November

Halfords TV ads boost bike sales. For all?

According to an interview in RetailWeek, Halfords marketing controller Lindsey Walker said the ads were a pre-Christmas reminder that bikes exist:

With the introduction of computers and games consoles, the days when all a boy or a girl wanted was a bike for Christmas are sadly over. We want to buck the trend and show how much fun a mountain bike can be.

The ads feature real mountain bikers, not actors or sponsored riders and the campagin supports the £21m roll out of the Bikehut store-within-a-store chain.

PS

David Patten, Halfords marketing director, has left to become stationery buying director at WH Smith.

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