BikeBiz Bicycle and cycling retail news
Bicycle security brand Hiplok has been chosen as official security partner of the new urban cycle technology-platform, Buzzbike.
Buzzbike is hoping to transform the traditional “cycle-scheme” model and increase cycle use in the London by offering free bikes. The program is funded by creating a new outdoor advertising space on the bikes themselves. Hiplok will secure the initiative with the new Hiplok DX bike lock being given with each Buzzbike.
The new Hiplok DX consists of a 14mm hardened steel shackle with maximum strength anti-rotation dual-locking tabs. Each lock features Hiplok’s CLIP + RIDE system allowing it to be carried on belts and bag straps.
Buzzbike, which is celebrating its launch with a display outside The Design Museum this month, is a technology-driven platform presenting free urban mobility while offering brands a new way to advertise. Hundreds of London residents will be given a single speed Cooper bike along with a Hiplok DX and other accessories on the basis that they use the bike daily or for all essential journeys. The initiative will be funded through advertising revenue, with the pilot scheme exclusively supported by online payment company, Braintree.
Hiplok co-founder, Ben Smith, commented “We were delighted when Buzzbike approached us about securing their bikes across London. We share the Buzzbike vision of more bike-filled streets and are pleased to be part of it.”
Buzzbike CEO & Founder, Tom Hares added “In making Buzzbike work, it’s important we give the riders the best bikes and equipment. Securing the bikes is vitally important to the success of Buzzbike and the Hiplok DX was the obvious choice as it offers maximum security but is an easy lock to carry so won’t compromise the enjoyment of the ride and like all Hiplok locks, it looks great too!”
For more information on Buzzbike and to apply to become a rider, visit www.buzzbike.london
