H&M has teamed up with Fietskoeriers.nl in the Netherlands, to offer customers the possibility to get their online fashion finds delivered by bicycle.
To keep CO2-emissions to a minimum, Fietskoeriers.nl, which covers about 30 cities in the country, picks up the parcels at H&M’s warehouse with biogas vehicles and then deliver the parcels by bicycles from local hubs. The new service is a next-day delivery option and priced as its regular next-day delivery.
“We are happy to see an increasing interest for sustainability among our customers and hope they will love this new climate-smart way of getting their fashion finds delivered to their homes,” said Pascal Brun, head of sustainability at H&M.
“We look forward to evaluating this pilot project and to reveal new exciting projects when it comes to climate-smart transports.”
With a growing online business, the retailer has said transport is becoming an increasingly important focus area, and aims to become climate positive by 2040.