BikeBiz Bicycle and cycling retail news
Following on from the recent announcement that Hotlines is to carry the Ghost brand, a three-tier margin system has been revealed for dealers looking at various commitments.
Full stock is due at the end of February, although Hotlines has already received some lower-end complete builds.
Hotlines’ Andy Gowan told BikeBiz: “We will also be stocking a comprehensive range of branded cycling attire, casual gear, luggage, water bottles and a few other bits.”
The Ghost range is one of the more diverse brands on the market, offering bikes suited to most disciplines, ladies’, kids’ and all at various price points. The margins on offer begin at 30 per cent for a relatively low commitment, up to 35 per cent for a 50-plus bike stock-up.
Illy Anastasi, general manager at Hotlines, said: “Ghost Bikes has an amazing array of models for consumers to choose from and I am sure we can work with its team for Ghost to become one of the UK’s leading bicycle brands. Our aim is to bring quality brands and quality service to our dealer network and this business model has given us phenomenal growth over the last four years.”
Hotlines: 0131 319 1444
