Hotlines has taken on UK distribution for Club Ride clothing, with stock arriving in August.
Founded by VP Mike Herlinger in 2008 “for the ride and everything after”, the brand has aimed to create technical cycling apparel that doesn’t result in the “stuffed sausage with logos” look.
The Club Ride range is designed to not only function well on the bike but also to look equally at home in the bar, the office or in the Café post ride, with the garments featuring technical fabrics for wicking away sweat to stretching with your movement, etc.
Hotlines said: "In a market place awash with brands operating within distinct acceptable boundaries it is refreshing to find a brand that is willing to do things differently."
Club Ride CEO Scott Montgomery said: “We are excited to enter the UK market for the coming season. We are excited to see how cycling has grown in the UK and we believe our casual-performance apparel will enable more people to look and feel better on and off the bike. Our goal is to improve the cycling experience for all with comfortable apparel.”
A complete spring/summer ’15 range will be on display at the Hotlines UK bike launch event at Whittlebury Hall on August 6th-8th. Call Hotlines on 0131 319 1444 or e-mail firstname.lastname@example.org to make an appointment to see the range.