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Stock the winner's jerseys. They are made by Nike and are now available to Trek stockists.

How to fondle the Tour of Britain

The RRP is £44.99, with sizes small to XXL. The best trade price, depending on volume, natch, is £21.06. There are no minimum order quantities.

Chevin Cycles of Otley has taken our ‘call to arms’ to heart and has plastered the town – legally – with Tour of Britain posters, printed from PDFs available at the related story below.

Chevin Cycles is therefore in line to win two VIP passes to the stage of the shop’s choice. Quick, get printing and distribute those posters in more places than Chevin Cycles (or in a weird, photogenic, publicity-garnering spot).

The poster distribution comp is being judged jointly by BikeBiz.com and roadcyclinguk.com.

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