i-ride has chosen Hertfordshire based special interest media company ActivelyOutdoors to design, build and manage all the distributor’s digital advertising.
Launched at the beginning of 2018, the business has overseen campaigns with leading publishers, with the ambition of bringing "premium brands to life" through the use of "cutting-edge ad technology and creativity".
ActivelyOutdoors has said it will use its know-how to better engage with i-ride’s customers, and its work will see all brands from the distributor receive time and attention in order to deliver a "great customer experience".
Adam Glew, i-ride marketing manager, said: “We are excited to have ActivelyOutdoors on board, we really want to showcase our prestigious brands in the best way possible and this will help us achieve that. They have some great ideas already and we look forward to running some interesting and successful campaigns this year.”
James Hamilton, ActivelyOutdoors owner, added: “i-ride commit to huge sums of advertising activity each year with all the right publishing brands and we hope to just enhance these relationships by maximising the potential of advertising space for their brand portfolio and giving their customers the best experience and choice. Our work is hugely satisfying and bringing a brand and products to life via digital advertising is something we love doing.”