i-ride is now the exclusive distributor of the TT and triathlon-specific bike brand Ceepo in the UK and Ireland.
Ben Chamberlaine, brand manager at i-Ride, said: “Ceepo bring a great portfolio of bikes, are the most forward-thinking and most technologically innovative brand within the triathlon market.
“Their passion for the sport stems from the top, the founder of the company Joe Tanaka still races triathlon events to this day and we are extremely excited by this partnership.
“Working together we are confident we will be able to offer the best in class performance bicycles with the best value for money for our customers on the market.”
Marc-Andre of Ceepo said: “We believe having strong commercial partners who provide great service and support to IBD’s are key to having a successful brand.
“The opportunity for Ceepo to work in conjunction with i-Ride will no doubt result in the brand being where it should be in the UK, the leading name in Triathlon bikes.”
Paul Butler, managing director of i-Ride, said: “Ceepo is an extremely innovative brand which pushes the boundaries of bike design.
“This makes them the perfect match for our other brands, which naturally are industry-leading and innovative.
“Ceepo’s unique design philosophy means it’s set for big things in the future, and we look forward to growing the brand’s presence in the UK.”
i-Ride will be debuting a selection of Ceepo models at COREbike at the end of January where dealers will be able to see them up close and learn about the range.
Ceepo will be available to pre-order from i-Ride from 7th January.