i-ride will be the UK distributor for Vredestein tyres.
The Dutch company has been making performance tyres for over a century.
“As a manufacturer of premium tyres in the very heart of Europe, Vredestein is uniquely placed to understand exactly what the market requires,” said a statement.
“Innovation has always been a key concept, as its international R&D centre in Enschede develops and tests tyres to make sure that they are performing as designed, even in the harshest simulated and real-world conditions.”
Vredestein has also seen successes in bike races, including the Tour de France, where both Cadel Evans and Robbie McEwen won using Vredestein Fortezza tyres. These days, the company provides tyres to teams including the AG2R La Mondiale team.
“Vredestein tyres perfectly balance safety with performance for all its road racing and MTB tyres and, with a range of touring, city and e-bike tyres to complement the rest of the range there is a Vredestein tyre for every rider,” the statement continued.
“Ever the innovator, Vredestein is currently in the midst of developing exciting new products that will ensure cyclists maintain their access to the best and most technically advanced tyres in the world.”
The range can be viewed here.