The shop can either ask for a contribution from the rider (up to two per IBD) or could elect to give the bike away at their expense. The rider gets Free Agent goodies such as the new hooded top.
East Coast Distribution was started six months ago and has a staff of five, including Stewart Hill (formally of Zyro) and Simon Wright, son of Terry Wright, the eponymous shop owner of Deeping St James.
ECD currently has 80 dealers and is looking to appoint a further 20 in non-competing areas.
More details on Free Agent can be found at www.ecd-uk.com (this site has links to those ECD dealers with websites).
Tel: 01778 342 207.