Home / Business / IBD websites create sticky-factor thanks to Le Tour
Northern IBDs Chevin Cycles and Wheelspin Cycles have added dynamic content to the front pages of their websites. Bike trade-specific web designer Simon Watts designed databases for the IBDs to upload TdF results as they happened

IBD websites create sticky-factor thanks to Le Tour

Now, when a customer logs on to http://www.chevincycles.com/home.htm

or http://www.wheelspincycles.com/home.htm they get fresh news.

True keenies will go to the main cycling news sites to get this kind of info but it shows a committment to ‘sticky’ web design which should be applauded.

Static websites can be useful for new visitors but are unlikely to generate much repeat custom. Websites with dynamic content get revisted frequently.

It’s fairly easy for a website to be designed with a database-driven upload tool so IBDs and suppliers can input their own news and product information. Once a template has been created, all future uploads are easy to manage (no more hours waiting for HTML uploads) and free!

bikebiz.co.uk operates just such a web template and news stories can be uploaded to the site from, say, an internet cafe anywhere in the world.

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