iceBike* is back next month, showcasing new product and tech from the likes of Continental, Bliss Protection, Kryptonite, PRO.
Taking place at the Madison Distribution Centre from the February 25th-27th (press day 27th), iceBike* will be housed in the specially constructed two-storey expo marquee and Madison’s in-house show rooms.
Continental has a multitude of offerings for the show. As well as the 4000S II and the Grand Sport family on show, Continental will also have the new MTB packaging, Tube dispensers and Revoseal. As 27.5” moves from forums into dealers, the Rubber Queen has abdicated, with the Trail King becoming the new member of royalty to sit on the sacred MTB thrown.
New to the Madison brand portfolio is Bavarian brand Bliss Protection, known for an advanced range of protective gear and having its first UK showing under Madison and debut iceBike* show.
Over at Kryptonite, a new addition to the Evolution Series of U Locks will be unveiled at the show with advancements in the technology and manufacturing processes.
Also at iceBike*, PRO will be showing the latest products in its accessories line-up including the well-received, stylish, anodized aluminium Gap Caps and bar end plugs. Also on display will be the all-new PRO pump range, with everything from entry-level mini pumps to professional-level floor pumps.
Dealers can pre-register for iceBike* 2014 at www.icebike.co.uk