iceBike* 2019 is opening its doors tomorrow, 19th February, for three days at Arena MK in Milton Keynes.
There will be a range of seminars and talks from industry leaders, new products and show offers as well as a range of brands including Shimano, Park Tool, Elite, Kryptonite, Lazer, Pearl Izumi, Thule, Garmin, Ogio, Profile Design, Madison Clothing, DT Swiss and Sportline.
100%, Cosmo Connected and Flat Tire Defender will be making their iceBike* debuts, after joining the Madison portfolio last year.
Retail expert Alf Dunbar will host seminars tomorrow and Wednesday that will focus on customer service and how to greet, approach, up-sell, close sales and give till service, and Park Tool director of education Calvin Jones will be offering his advice on workshop best practice.
The concept store will make a comeback, where visitors can pick up some hints and tips on merchandising and store layout. Freewheel will be a big focus at the show, with daily seminars about what the initiative entails and how retailers can sign-up.