Trade flocks to Milton Keynes show to see Shimano bags launch, Saracen Cyclocrosser and much more...

IceBike trade visitor numbers jump by 15 per cent

Madison’s IceBike exhibition, which concluded Thursday last week drew a total of 856 retail visitors and 85 press – "a 15 per cent jump on last year’s exhibition," according to MD Dominic Langan.

In addition to those numbers, Madison flew in countless brand representatives and seminar speakers, such as Jay Townley (pictured lead) and 50 VIP guests also made the journey to Milton Keynes.

Bikebiz has a photo gallery from the show floor, here, and will shortly follow with a full review of the show in the imminent March edition.

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