The organisers of the IG London Nocturne and London Bike Show have signed a deal to bring the race event to the ExCeL-set show.
The deal – between Vos Media and FACE partnership – means a version of the Nocturne will take place at next January’s show. It’s the latest step to build on the event’s position, according to Vos, ‘adding a new dimension’ to the show offering.
The Nocturne’s creative race programme incorporates an Elite Criterium featuring British and international pro cyclists. It will run over the full four days of the show, with a Media/Industry race, a Corporate City race, the Elite Criterium, a Women’s Elite Criterium and Youth Racing. Other Nocturne favourites like the Folding Bike and Penny Farthing races will also appear at the London Bike Show.
“We’ve been working on this partnership for a number of months and we’re excited to be teaming up with FACE Partnership and bringing this fantastic, entertaining series of racing to the show,” commented LBS show director Geraldine Reeve. “Nocturne Series has run events all over the UK and we’re delighted to welcome it to The London Bike Show. This partnership will play a key role in the development of the show and I hope this will be the start of a long and successful partnership between FACE Partnership and VOS Media. These are unprecedented times for cycling in the UK and we’re privileged to be part of it.”
James Pope of FACE Partnership added: “We are delighted to be working with The London Bike Show. This is a key moment in our growth strategy and we were inspired by the idea of creating a indoor circuit as part of the show – we look forward to working with VOS Media to help take the event to the next level. The London Bike Show attracts a fantastic audience so we are excited to show them what the Nocturne has to offer.”
Distributor and key LBS supporter Madison will also be involved in the Nocturne at the show. Madison head of marketing Kellie Parsons explained: “We’re delighted with the success of The London Bike Show and the IG London Nocturne will be a fantastic addition. We’ll be at the 2013 show with a large presence. We’re launching our Madison Genesis Road Cycling Team at the show and we’ll also be entering a team into the IG London Nocturne.”
Last year over 150 exhibitors took part in the London Bike Show.