Immediate Media has acquired The Traithlon Show, the UK’s largest multisport and endurance exhibition, from TCR Shows Ltd for an undisclosed sum.
The Triathlon Show (formerly known as TCR) was launched in 2002 by M2 Events. The annual three-day event is held at Sandown Park, Surrey, and has just celebrated its 11th successful year in 2013 attracting over 7,000 visitors this past weekend.
Tom Bureau, Immediate Media Co CEO, commented: “I’m delighted to announce this acquisition, the latest investment to enhance Immediate’s growing cross-media portfolio. Live events provide a fantastic opportunity to engage with our customers face to face in our special interest markets and we believe there is great potential to build on the existing, strong relationships we have as leaders in the triathlon market.”
Immediate will now be responsible for the production and management of The Triathlon Show. This year’s event, which took place from 1-3 March 2013, featured over 150 exhibitors, alongside expert-led seminars and workshops, and was attended by beginners, professional and celebrity triathletes.
Andy Healy, publishing director of 220 Triathlon magazine and with this acquisition appointed show director of The Triathlon Show, added: “Since its launch 24 years ago, 220 Triathlon has been at the forefront of the market, and has played a central part in the lives of triathletes of all levels. Triathlon continues to be one of the world’s fastest growing sports, so I am extremely pleased that we now have a live event to add to our already strong print and digital presence in this extremely important sector.”
David Townsend, Director, TCR Shows Ltd, said: “It’s fitting that Immediate has acquired The Triathlon Show as it was 220 Triathlon magazine’s initial enthusiasm for the event back in 2002 that helped its launch. Since the first show in 2003, the magazine has been an active partner, contributing to the seminar program and running the co-located industry awards. Immediate has a knowledgeable and enthusiastic team who understand the triathlon market so is in a great position to take the show to the next level.”
The Triathlon Show will become the second live event managed by Immediate. The company already owns a majority share in Who Do You Think You Are? Live!, the world’s largest annual family history event, which was successfully held last month at Olympia, London.