BikeBiz Bicycle and cycling retail news
Insync is to launch its new Viking Roadmaster bike at the Cycle Expo Yorkshire.
The expo will take place at the Yorkshire Event Centre in Harrogate from the 12th-14th October.
The Insync brand is operated by Hero’s UK company Avocet Sports which will unveil the Viking Roadmaster at its Insync outdoor stand, where the public will be able to ride its full range of bikes.
The Viking Roadmaster is one of 12 new models Avocet has made under the Viking brand.
Avocet UK CEO Sreeram Venkateswaran said: “We’re passionate about cycling and making bikes for the family rider.
“The Roadmaster very much fits with this and is made for commuting and keeping fit.
“We want to encourage families to take up cycling to spend quality time together, improve fitness and enjoy the great outdoors.
“We understand pressures on family budgets which is why we have designed a range of bikes within an affordable price range.
“The Roadmaster has tremendous features for its price including a full Shimano group set, it is also light and has a tight rear triangle enabling better power transfer and is stiffer and more responsive for better for cornering and generally a more lively performance.
“Our team has also brought back the classic Viking logo with minimal retro graphics for a better urban look.”
Avocet’s team of bike designers based at the new £2 million Hero Global Design Centre in Manchester created the new range of Viking Bikes, including the Roadmaster, making them the first British designed Viking bikes to hit the streets for more than 40 years.
Venkateswaran said the Insync stand will feature its full range of bikes for the UK under the Insync master brand launched in May this year.
Insync will be available to consumers through the traditional IBD sales channel along with a new direct to consumer sales approach, which will take the form of a new online sales platform launched in partnership with THG Ingenuity.
