And here it is in full, unedited glory:
Laguna Beach, CA (September 28, 2004) As Interbike prepares to open its doors next week, all things bicycling are feverishly being primped and pressed for the limelight that awaits. Featuring a larger-than-ever OutDoor Demo, an Interbike Expo that covers more than 15 acres of floor space, and a battle-of-the-bands contest at InterBash, the bicycle industry is eagerly making final preparations for its annual trade event.
Set to begin Monday, October 4th, Interbike organizers are putting the final touches on the OutDoor Demo, the 2-day pre-show testing event held at nearby Bootleg Canyon in Boulder City. With an expected record 6,000+ in attendance, the OutDoor Demo has grown to be one of the most popular and productive industry events of the year.
New this year, Interbike enhances the OutDoor Demo with the addition of the Kona Dirt-Jump Demo and the Redline Cyclocross Course. These new features complement the OutDoor Demos first rate testing arena, which includes a Haro sponsored BMX track, multiple DH and XC trails, paved road loops and an exhibit area that hosts nearly 150 exhibitors.
After two days of hands-on testing, the action moves indoors to the Sands Expo on Wednesday, October 6th where the top brands in cycling will launch their newest innovations, retailers from around the globe will write next seasons orders, and cyclings biggest stars will be seen. Featuring numerous educational seminars, tech clinics, workshops, awards ceremonies, and after-hours events, Interbike is the ideal venue for building business relationships, celebrating the sport of cycling, and gaining valuable knowledge on how to grow the bike business.
Beyond all of the activity on the expo floor, one highlight at the show is sure to be InterBash a fresh spin on the industry party. Presented by Shimano, InterBash is an all-invite party that gives attendees the chance to network with each other, while taking in a Fender sponsored battle-of-the-bands contest, free beer, food, a silent auction, raffles and several other special attractions with proceeds to benefit bicycle advocacy.
Over 15,000 retailers have already registered to attend the five-day trade event featuring the latest in bicycles, apparel, and accessories. These retailers will be the first to see and try the latest products from over 1,000 exhibiting brands.
Weve had a tremendous amount of support from the entire bicycle industry preparing for this years show. Its been a collaborative effort on behalf of so many companies, said Lance Camisasca, Interbike Show Director. All signs from the industry indicate that Interbike 2004 is poised to be one of the best in the history of the show, said Camisasca.
With the whole world of bicycles under one roof, Interbike again promises to be THE meeting place for the bicycle industry. For up to the minute information on Interbike 2004, please visit http://www.interbike.com