Islabikes staff are in fancy-dress today to raise money for Children in Need. They will also be taking time out to collect cash from locals near to the Islabikes HQ near Ludlow in South Shropshire.
“As a company dedicated to giving children a better experience of cycling, we’re very proud to support the work of Children in Need, and have fun in the process!” said company director and founder Isla Rowntree, who is dressed as Rosie the Riveter, the 1942 US poster icon.
Islabikes was founded in 2006. Rowntree is is an accomplished cyclist, frame builder, and designer.