Assistant store manager

Website WHEELBASE Midlands

POSITION: Assistant store manager 

LOCATION: WHEELBASE Midlands, Coventry 

We are currently looking for an outstanding applicant to support the Store Manager at our brand-new retail store – WHEELBASE Midlands in Coventry. 

We are looking for someone with previous retail experience, who is confident and capable of delivering a first-class experience to our valued customers and offer essential support to the Store Manager. 

As the Assistant Store Manager you will provide support to the Store Manager, be a positive member of the team, be sales focused and offer a best-in-class customer experience through great team dynamics, a great premium product range, accurate stock control, time management and merchandising.  


  • Achieve a best-in-class customer experience and ensure the team delivers exceptional customer service. 
  • Provide a positive working environment for all staff and deliver the WHEELBASE brand ethos and culture of openness, inclusivity, community and a passion for cycling.
  • The store must be merchandised daily following guidance from HQ and always presented to a high standard. 
  • Supporting the Store Manager with keeping accurate stock levels.
  • Resolving customer problems and complaints in a diplomatic and solutions focused manner. 
  • Supporting management of operational requirements like deliveries, staff rotas, cashing up, waste, cleaning and product returns. 


  • Passionate about cycling
  • Ability to be a team player and motivated to deliver the best customer service
  • Have great commercial sense and be sales orientated
  • An excellent communicator and relationship builder 
  • Ability to work under pressure in a busy retail environment
  • Meet challenges with a positive attitude 
  • Organisational and planning skills
  • General business IT skills

HOURS: 5 days a week, full time role, including one day on a weekend

SALARY: We offer a competitive salary based on ability and experience

HOLIDAY: 28 days paid holidays, including bank holidays. 


  • Generous staff discount scheme
  • Cycle to work scheme
  • Professional working environment
  • Casual but smart dress code
  • Staff social opportunities

TO APPLY: if you would like to apply to join the WHEELBASE Midlands team, please email a covering letter explaining the role you would like to apply for plus your experience and why you would be an ideal candidate to join the team, plus please attach an up-to-date CV. Email your application to 

CLOSING DATE: Sunday 23 January 2022

To apply for this job please visit .

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