Bicycle Social Media Executive

Website Muc-Off

As the business continues to grow at a fast pace there is now a need for a Bicycle Social Media Executive who will report into the Global Bicycle PR & Comms Manager at our Head Office in Poole, Dorset.

About the role:

This role manages all bicycle social media channels to drive growth in terms of reach, engagement with the brand. It also includes researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media and brand presence and campaign efficacy. Works with various departments internally to promote overall brand through all social media channels. The remit also includes YouTube for development of our channels and day to day management.

With a keen eye on emerging trends and best practice, you will plan and deliver compelling campaigns across existing and emerging platforms.  This role traverses social strategy, delivery and evaluation and requires a good knowledge of the cycling arena and the techniques required to create a truly world class approach to social.  This role does not operate in a vacuum as it interfaces with the broader marketing team, content and leadership teams so an ability to have positive impacts and build strong and credible relationships is key.  As a spokesperson of the brand, this role needs the ability to deliver on brand messaging and content consistent with the brand DNA and tone of voice. 

Key responsibilities: 

  • Manage all Muc-Off bicycle social Media / YouTube channels 
  • Develop and deliver content strategy for YouTube 
  • Deliver the brand Tone of Voice across all owned channels
  • Write clear, concise design and creative briefs
  • Create and schedule social media posts
  • Contribute to the overall marketing strategy to help drive website traffic and increase conversions, particularly with company blogs
  • Plan and implement content for social media channels such as Facebook, Instagram, LinkedIn, Strava, Twitter and YouTube
  • Monitor competitor social activity
  • Keep up to date with social media trends and provide recomendations for improvement
  • Contribute to the content strategy
  • Provide monthly KPI report for key stakeholders across the organisation 
  • Activate global events through social channels 
  • Provide long term planning and scheduling aligned to the bicycle marketing plan
  • Liaise with external agencies, brand partners and distributors/retailers on social activation topics

What we’re looking for:

A social advocate with a keen love of cycling or anything that has got wheels (shopping trolleys don’t count).  Muc-Off is a team sport and welcomes players, not spectators so if you like rolling your sleeves up, come on down.  We need a fluent brand linguist as you will be delivering our particular tone of voice every day of the week.  Super organised with a clear and planned approach to life, you will be able to create order in a high paced environment where the finger always needs to be on the pulse.  Bring ideas, but also examples of how you have made a real impact on the world through your creative approaches to building and engaging communities.

Why Muc-Off?

This is a great time to be part of this rapidly growing, truly innovative British business as we embark on new territories and sectors, whilst growing our brand presence across core bicycle and motorbike markets. In what is a truly results-driven culture; the rewards and career development opportunities are second to none. 

Must-haves:

  • Degree-level educated 
  • Proven experience of developing and implementing effective social campaigns
  • Good knowledge and understanding of the bicycle industries on a global basis
  • Demonstrable understanding of emerging shape of social media
  • A positive ‘glass half full’ outlook
  • Highly organised and structured approach
  • Team orientation
  • Proven ability to work independently in a high pressure, fast growth environment
  • Proven budget management 
  • Excellent IT skills including social planning and evaluation tools
  • Willingness to be the voice of social 7 days a week

Desirable:

  • A degree in Marketing and/or a CIM Diploma
  • Excellence in project management and an eye for putting the right process in place to get the job done
  • Evidence of working in a Fast Moving Consumer Goods (FMCG) environment
  • Full motorcycle license

What we can offer:

  • Competitive Salary
  • 33 days holiday, inclusive of UK bank holidays
  • Early finish on a Fridays
  • Excellent staff discount on Muc-Off products
  • On-site fitness classes
  • Headspace – full access to the meditation app
  • Fresh fruit and biscuits each day
  • Chill out areas, showers and a secure area to store your bike
  • Pension contributions
  • Training and personal development
  • An awesome opportunity to work with a local and widely recognised Brand
  • A cool, casual and fully branded-up working environment where staff indulge their passions for cycling and fitness
  • Brilliant social events

To apply for this role please send your CV and any covering letter to recruitment@muc-off.com

To apply for this job email your details to recruitment@muc-off.com.

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