PR Manager

SHIFT Active Media I Bath I Salary: Dependent On Experience I Date Published Wednesday 21st November 2018
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Do you dream of combining your PR expertise with your passion for cycling? Based in the beautiful city of Bath, the world’s leading cycling communications agency is recruiting for a PR Manager to support and develop our growing PR function.


This role will be varied, busy, challenging and very creative and will require you to work closely with the senior management team at SHIFT.

We have great ambitions to develop our clients’ brands and exceed their expectations. As PR Manager, you will work with the account management, social media and creative teams, as well as members of the senior management here at SHIFT. Naturally, a key part of the role will be to build a close working relationship with clients to understand their strategic goals and work with them to deliver their objectives.

You will drive client PR strategy and, along with the account management team, become a key contact for clients. You will produce and deliver against an agreed PR plan and budget. By building outstanding relationships with key international journalists and media companies you will be able to deliver the best possible coverage and value to our clients. You will use tools within the business to monitor the performance of PR reach and review, report and make recommendations to our clients and ensure they receive excellent service.

The role will be focused on the following areas:

● Developing and delivering innovative PR strategies, maximising the opportunity for our clients

● Client and project management

● Creation of media briefings and press collateral

● Deliver coverage across broadcast, digital and print media internationally

● Developing and maintain strong relationships with key international journalists, influencers and media companies

● Analysing and reporting on the success of media campaigns

● As PR Manager you are also responsible for day-to-day relations with the client. You will ensure that all relevant information from your work is communicated to other members of the SHIFT team.

You will be up for the challenge of helping to grow the company and working in a fast-moving, dynamic industry. With your finger on the pulse of media trends and an eagerness to learn, you will be a valuable part of our team.


You are an experienced PR professional either from within the cycling industry or with a love of cycling who is looking to take their passion to work. You are an exceptional communicator, have 2+ years PR experience and have a proven track record in press and media communications, with experience of working internationally. You will be relationship focused and understand what journalists want and how to give it to them.

With our growing roster of clients, you’ll need superb organisational skills to hit project deadlines. We ideally want somebody with an understanding and existing knowledge of all areas of cycling and the industry itself. Also, we’ll need you to travel, supporting our clients across Europe and farther afield on press days, product launches and other exciting initiatives.

Of course, your superb organisational skills will ensure you work efficiently to hit all project deadlines.


The Play Sports Group is home to SHIFT Active Media and the Play Sports Network.

Launched in 2010, SHIFT Active Media is an award-winning cycling media agency and works alongside some of the biggest, most high profile brands in the cycling world, such as Continental, crankbrothers, fi’zi:k, the Global Cycling Network (GCN), KASK, SRAM, Zwift, YT and many more. Our complete focus on cycling delivers a best in class knowledge together with outstanding results.

We’re a full-service creative and communications agency providing a wide a variety of services to help clients achieve their strategic objectives: from brand strategy, global media planning and buying, advertising creative, film and video production, website design and build, social media and beyond, our work resonates with cyclists the world over.

We’re a small but rapidly growing business, and while the atmosphere in the modern office in Bath is relaxed and fun, we are very ambitious and work hard to exceed the expectations of our clients.


● Recently refurbished air-conditioned city centre office

● Generous holidays

● Company pension scheme

● Bike parking

● Really good showers

● All you can eat fresh fruit and Haribo

● Monthly free lunch, pizza on your birthday and regular company rides

● Free merchandise, cycling kit and good coffee machine


Send us your CV and covering letter explaining why you are perfect for the role. You’ll also need to tell us the salary you think you deserve. Please contact us via email to Will Fripp, Client Services Director :

Apply now[1]

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