BikeBiz Bicycle and cycling retail news
While the trade has already seen Fisher Outdoor Leisure’s own-brand of folding bikes at Expo in February, consumers are still to get their hands on the first products from Kansi.
According to the distributor, trade feedback has been exceptionally positive for the new range, which includes six SKUs of three models (in two colours), with retail prices from £499 to £849.
A comprehensive marketing and PR campaign has been put in place ahead of next month’s consumer launch, with some very positive reviews in the likes of Bicycle Buyer, among others.
‘’With Kansi we have a brand that is innovative, great to ride and a pleasure to own,” explained Fisher Outdoor Leisure’s Martin Hawyes.
“This, combined with a strong marketing campaign supporting the brand and a number of first class dealer benefits, helps make Kansi a desirable brand to end users and IBDs alike. This has certainly been evident in the feedback we have received.’’
Consumers registering their new Kansi bike will have the warranty extended to three years and will also receive their own ‘mykansibox’ – a free pack including grips, locks, plugs and decals in five different colours.
01727 798352
