The Australian chic cycle accessory company - imagine how iPod's Jonathon Ives would design courier bags, shoes and LED lights if he preferred orange to white - has been awarded the top spot in the ISPO Brand New Awards. The ISPO sports trade show is Europe's biggest and starts in the first week of July.

Knog of Oz wins Euro trade show award

The ISPO award is given to the best new international sports brand. Knog was judged the best of 130 entries from nineteen countries,

ISPO is the largest European sports and outdoor show, and is held in Germany both in summer and winter each year.

Knog was founded by Hugo Davidson and Malcolm McKechnie in 2003. Knog exports to 26 counties and has 60+60 products, ranging from cycle lights, mitts, shoes, luggage, and apparel.

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