Cannondale, Giant, Scott, and Trek will all be in Hall 14.1.
Universal’s Muddyfox will be in Hall 13.1.
“We have been receiving a large number of enquiries from European consumers for Muddyfox via our website," said brand manager Tony Wimpory.
"Now we need to establish a distribution network across Europe. The aim is to appoint a number of professional distributors capable of not only achieving strong sales but also supporting the product with the service and knowledge consumers expect to receive from a high end supplier such as Muddyfox.”
Dr. Regine Kalka, vice president House, Garden and Leisure at KölnMesse GmbH, thinks his show is a winner:
"Anyone who misses IFMA this year, will miss the annual impulse-provider for the bicycle sector – national as well as international."
12th to 15th September 2002