The MTB event created by 24-hour enduro specialist Pat Adams for Shimano will henceforth be known as the Kona Sleepless in the Saddle.
Kona signs three-year deal as title sponsor for Sleepless
The deal runs through until 2007.
1800+ competitors took part in the event this year.
Kona importer Paligap has sent staff teams to compete at the three annual stagings of the Shimano-sponsored event.
As well as Kona, Paligap plans to also feature other brands at the 05 Sleepless, including Ritchey components and CycleOps turbo trainers.
Richard Harrington, chief executive officer for Buckinghamshire Local Enterprise Partnership, will officially open Silverstone Sports …