After a three-year hiatus, Kore Cycling Components Inc. is being revived and will be exhibiting at Eurobike and Interbike later this year.
The resurrection is being led by Lance Bohlen, a product manager with Rocky Mountain in Canada, Decathlon in France, Specialized in California and most recently Pacific Cycle in Wisconsin.
The Kurke brothers are consultants on the project.
As a bicycle product manager, I was often disappointed sitting across the table getting pitched sketchy products by companies that didnt really get it when it came to knowing what core cyclists really want. Instead of thinking I could do better or why did they do that? Im now in a position of being able to direct the product the way I know it should be, said Bohlen.
There’s nothing online yet at the Kore website – except for teaser – but Bohlen said Kore will produce handlebars, stems, and spacers, an I-Beam saddle and seat post geared toward serious road cyclists, new grips, control cables, and wheels featuring welded 6066 rims and adjustable sealed bearing hubs. There will also be a range of carbon components.