BikeBiz Bicycle and cycling retail news
As part of the company’s expansion into the UK, KTM is encouraging independent retailers to trial the brand.
UK sales manager, Matt Beighton told BikeBiz: "We are now looking for good independent trade shops to come forward and express an interest. In year one we are looking for the right shops to take some product and try it, without there being a pressure on that store to shift hundreds of units. It’s about nurturing a relationship and understanding what KTM is about."
On the back of the initial trade preview of the range at Cycle, the brand received plentiful interest on the following consumer show days. Beighton adds: "Cycle was deemed to be a great success by all at KTM, the main problem we had was that with just one trade day and three more open to the public. We found it hard to put members of the public in touch with their local shop, as at that time there were few confirmed."
KTM bikes are designed, tested and built in the Mattighofen headquarters. To further bolster dealer confidence in the brand, three-year warranties come as standard on all carbon frames, while five-year warranties are extended on alloy frames (including full suspension models).
"We are here to sell high quality product based on its virtues, and not just buy the market with margin," added Beighton. "We have a simple four-tiered price structure set up with no gimmicks attached, we can offer 90 days payment terms should shops be interested, or there is a 30 days early settlement reward for those that prefer to pay up front."
For more information on KTM dealership, contact 07967 506416.
