Pacific Cycle acquired a number of smaller brands when it purchased Schwinn and GT on September 11th 2001.
The Kustom Kruiser line was formerly a sub brand of GT.
"We believe the cruiser category is a growing niche market and we have excellent products with great style, design and value," said Russell Merry of Hot Wheels.
Kustom Kruiser bikes will be available from January 1st with retail prices from £229.99 to £369.99
The bike in the pic above was the concept Kustom Kruiser – with Shimano Airlines shifting – seen at Interbike.
Kustom Kruisers are marketed as throwbacks to 1950s US car customising and hot-rodding.
The brand’s website features scantily clad females next to 1950s cars. Site visitors can download wallpaper calendars featuring this imagery.
Tel: 01202 732288