But not all is as it seems...

Lance Armstrong makes appearance at Fisher show

Fisher Outdoor Leisure is tonight paying for some IBDs to stay the night at the West Brom Moat House after the company’s house show.

On the hotel’s list of guests being hosted, a Fisher’s wag decided to give Martin Armstrong of Longstaff Cycles a slightly more cycle-specific name…

In other news...

Saddleback teams up with Stages Cycling to offer factory fit programme to UK and Ireland customers

Saddleback is teaming up with Stages Cycling to offer its factory fit programme to customers …