But not all is as it seems...

Lance Armstrong makes appearance at Fisher show

Fisher Outdoor Leisure is tonight paying for some IBDs to stay the night at the West Brom Moat House after the company’s house show.

On the hotel’s list of guests being hosted, a Fisher’s wag decided to give Martin Armstrong of Longstaff Cycles a slightly more cycle-specific name…

In other news...

Santafixie celebrating its tenth birthday this year

Santafixie is celebrating its tenth birthday this year, launching a series of limited edition products. …