But not all is as it seems...

Lance Armstrong makes appearance at Fisher show

Fisher Outdoor Leisure is tonight paying for some IBDs to stay the night at the West Brom Moat House after the company’s house show.

On the hotel’s list of guests being hosted, a Fisher’s wag decided to give Martin Armstrong of Longstaff Cycles a slightly more cycle-specific name…

In other news...

Hutchinson Tires becomes Hutchinson Cycling Dpt, launches new website

Hutchinson Cycling Dpt., formerly known as Hutchinson Tires, has unveiled its new website. The brand …