BikeBiz Bicycle and cycling retail news
2Pure has confirmed that it will bring drinkware brand Earthwell to the UK market.
Earthwell is an environmentally conscious brand that produces drinking receptacles for sports application. The brand is a member of One per cent for the Planet and gives back to organisations taking steps to make a positive impact in the world. Earthwell has pledged one per cent of sales to protect wild places and restore natural environments.
2pure brand manager Simon Lock commented: “2018 sees the launch of Earthwell onto the global market, with the team behind the brand having over 50 years experience as product design and brand building specialists with comprehensive knowledge and experience in the hydration category.
“2pure is pleased to be bringing to the UK market a fresh, new brand to the hydration and bottles category. Earthwell produces high-performance stainless steel drinkware that is reusable, recyclable and very relevant to the current social drives to minimise plastic use. We believe Earthwell has developed some of the best-performing bottles and cups with great shelf appeal and offer the UK market a great opportunity to grow sales in this expanding category.”
Earthwell co-founder Scott Rolfson added: “Earthwell aims to design and produce the highest quality, premium finished stainless steel drinkware imaginable – top to bottom, inside and out. Our offerings are made for active adventurers, who play hard, push boundaries and place an exceedingly high value on function, design, performance, and durability. Earthwell preserves and protects your thirst for adventure.”
Earthwell products are in stock and now available for immediate purchase from the 2pure B2B.
