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Alzheimer's Research UK launches partnership with UK Cycling Events - BikeBiz

Alzheimer's Research UK launches partnership with UK Cycling Events

Leading dementia research charity Alzheimer’s Research UK has announced a year-long partnership with UK Cycling Events for 2017.
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Leading dementia research charity Alzheimer’s Research UK has announced a year-long partnership with UK Cycling Events for 2017.

UK Cycling Events runs over 70 cycle-related gatherings in the United Kingdom every year. These range from mass-participation road sportives to off-road mountain biking courses. Distances and difficulty vary between events, meaning there is a broad range of activities for riders of all abilities.

As the official charity partner, Alzheimer’s Research UK is encouraging riders to support dementia research as they cycle. People can do this simply by making a small donation or by collecting sponsorship money. There will also be events throughout the year at which participants can donate their registration fees to charity.

The funds raised will help to power the charity’s world-class dementia research that focuses on prevention, diagnosis and developing vital treatments. There is currently no cure for dementia, nor is there any way to stop its progression.

Head of Marketing at UK Cycling Events Dawn Brooks said of the new partnership: “I think we all fear dementia and the changes it brings to our lives. UK Cycling Events are very pleased to have the opportunity to work with Alzheimer's Research UK as our charity partner in 2017. We are confident that the cause will resonate with our riders and therefore help raise much-needed funds for their vital research.”

Find out more about the charity here

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