“Bell has had a long tradition of involvement with professional road cycling and it has been exciting to help bring it back to the forefront of the European peloton."

Bell Helmets has announced its return to professional road cycling, partnering with the UCI Pro Continental cycling team Fortuneo-Samsic for 2018.

“Bell has had a long tradition of involvement with professional road cycling and it has been exciting to help bring it back to the forefront of the European peloton with team Fortuneo- Samsic and to partner with Warren Barguil as he prepares to defend his climber’s jersey at the Tour de France,” commented brand manager James Hibbard.

Riders and staff recently came together in Auray, France for the first training camp of the year, where Bell’s sport marketing manager Austin Rojas and Hibbard presented the riders with Bell Helmets in the white and lime green colorway of the team. “It has been great to see the level of enthusiasm of the rider’s—the excitement of having a leader like Barguil around whom to rally is palpable,” added Rojas.

The Fortuneo-Samsic team will wear Bell’s ventilated Zephyr helmet, which features a progressive layering energy management system and integrated MIPS for optimal fit and comfort. The team will also sport Bell’s aerodynamic Star Pro aero road helmet and Bell Javelin time trial helmet throughout the 2018 season.

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