Coastal Eastbourne played host to this month's mystery shopper, who went in search of a cycle to ride along the seafront. (Cycling is actually banned on the promenade...) Which of our five retailers impressed enough to secure a sale? Flick to page 10 for our round up.
Retail design expert Nick Butterfield is our guest columnist this month. Sharing with us some tips to inspire customers in store and create a more inviting shop floor, Butterfield believes it is possible to command a loyal following based on the in store experience alone. See page 13 for his thoughts.
On page 15 you'll find a preview to the Irish Cycling Show, set to take place in Dublin come May 19th. More detail about the exhibition can be found here.
Bike Hub continues to introduce or re-invigorate the desire to cycle among people young and old. This month we look at the Agewell on Wheels project on page 17.
Our monthly industry opinions article centres around whether or not a proper bike fit is necessary in this day and age where more is expected of the retailer. See page 18 for thoughts from insurty experts like Phil Cavell and retailers large and small.
From page 21, BikeBiz takes a look at 20 stores fighting the economic downturn and making a name for their businesses in the process.
Zyro explains two of its own initiatives that it believes supports the independent customer on page 28.
BH Bikes electric offering takes centre stage in our brand spotlight on page 30. If you're curious about electric bikes, but don't want to commit to a dedicated brand, BH could have the answer.
Gadgets are an increasingly important part of the bicycle business, with the likes of GoPro and others selling vast quantities of their miniature cameras to cyclists. Flick to page 32 for a preview of the annual trade Gadget Show Live exhibition.
Over on 34, the ACT provide a run down of how members can make the most of the actsmart.biz website and the services available to them via the web portal.
There's plenty more in the magazine too, including a retailer profile with newly opened Pedalworks of Dunstable, sector guide round ups on summer clothing and luggage items and much more.