BikeBiz's March print edition is now readable online here, or downloadable in pdf form here. You can also download the iPad edition here.
To kick off we've invited a text marketing expert to discuss how bike shops can make the most of the simple SMS. Research says that 95 per cent of text messages are read, making texts a far more effective form of communication than email...
Mystery Shopper journeys to High Wycombe with a brief simply asking for a 'bike suitable for cycling in London'. Flick to pages 10/11 to read some of the interesting feedback given.
Moore Large's Today's Cyclist show concluded a series of exhibitions through February - BikeBiz visited the Derby headquarters for a sneak peak at some new gear. More on that on pages 14/15.
IceBike was more popular than ever, with launches from Shimano, one of only a handful of Cervelo P5s in existance on display and much more - all documented on page 17/18.
Epos and eCommerce specialists Evopos revealed their presence at the next CoreBike, as well as some new modules of interest to the cycle trade within its software. Read more on page 21.
Fisher's annual Expo also took place last month, debuting the Eastway and Yepp brands, among other new product. More on that on pages 23/24.
Timed with the ABC's annual publication of consumer press circulation figures, BikeBiz speaks to cycling publishers large and small about their latest developments, events and the future of the consumer press. See pages 28 through 30 for our analysis.
Raleigh's house exhibition is documented on pages 32/33, revealing the addition of clothing brand Dare2B, new Dahon POS, and new product galore from RSP, Outland and many more.
Avocet's new electric bike line is run down by brand manager Glyn Nolan on 34.
From there on in you'll find all our regular features, including a dealer profile with London's There Cycling, a guide to the electric bike market and its product on pages 50 to 52, new products, and comment articles from BikeBiz staff on bike fitting and the impact of the latest round of cycling coverage in the mainstream press.