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British Cycling membership rockets following Tour de France success - BikeBiz

British Cycling membership rockets following Tour de France success

Is it down to the 'Wiggo effect' and London 2012 or just coincidence?
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British Cycling has reported its best month for membership growth in the organisation's entire history.

The organisation added over 2,400 new members in July – bringing its total membership to over 51,000.

Since Bradley Wiggins crossed the finishing line on the Champs Elysees on July 22nd over 1,000 more cyclists have signed up.

"This surge in membership comes in the middle of a great summer for British Cycling," commented chief executive Ian Drake.

"We recently passed 50,000 members and were delighted by Sport England figures which showed 160,000 more people are cycling than were six months ago.

"July has been a bumper month. We’ve celebrated success by fellow British Cycling members Bradley Wiggins, Britain's first Tour de France winner, and Lizzie Armitstead, whose medal in the London 2012 women's road race on Sunday drew in unprecedented crowds.

"There is more great cycling to come in the Olympics and Paralympics and I believe we have already established a legacy for the sport. Continued success will inspire thousands more to join British Cycling."


As well as providing a range of member benefits, British Cycling puts on nearly 4,000 events a year and is involved in cycle advocacy. All membership revenue is invested back into the sport, the organisation said.

Pic credit www.britishcycling.org.uk

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