Brother UK has announced that it will sponsor the SunSport Velo women’s race team for the 2017 season.
The new deal is the latest in a series of partnerships for the global specialist solutions provider, who was recently confirmed as the official results, printing and imaging partner of the Pearl Izumi Tour Series, Aviva Tour and Tour of Britain.
The SunSport Velo women’s race team was started as a collaboration between SunSport Coaching and Velo Espresso and is built on the principals of providing a comprehensive level of support to its riders, all of whom are based out of Manchester. This includes supply equipment for events and training, regular team rides, nutrition and health preparations, skills coaching and entry to national events.
Team leaders have commented that the primary aim for the SunSport Velo team is to raise the profile of women’s cycling in the UK and give back to the cycling community. The team is also looking to engage with families and children seeking to enter the sport and will have funding applications available in the near future.
Stuart Percival, the director and head coach at SunSport Velo, comments: “We are looking forward to working alongside Brother UK in the 2017 cycling season. We have a super enthusiastic and experienced team so we feel we can also add value to Brother Cycling over the coming months and vice versa.”
Phil Jones MBE, managing director of Brother UK, added: “Last year saw the team secure some impressive accolades throughout the season including beating Dame Sarah Storey’s Podium Ambition team in the Matrix Fitness GP Series.
“The ambitions for the 2017 season are to be admired and we’re delighted to be able to support them in their drive. The partnership reflects a portfolio of sponsorships the business has invested in, backing the domestic sport at all levels. It fits perfectly with our own business ethos which is all about teamwork, partnership and results.”