Brother UK will sponsor the elite men’s and women’s road races at the HSBC UK National Road Championships in the Isle of Man.
The news is the latest in a series of partnerships for the global provider of print and imaging products and services, based in Tameside, Manchester, which also sees the company confirmed as the official results, printing and imaging partner of the championships.
A fleet of three Brother vehicles including a Maserati Ghibli S will provide the neutral service for the series of races.
Brother UK managing director Phil Jones commented: “The National Road Championships is the biggest event in the British road race calendar with some of the UK’s very best riders participating. We’re delighted to be involved as the primary sponsor of both the elite men’s and women’s road races and as official results, printing and imaging partner.”
“The partnership reflects a portfolio of cycling sponsorships the business has invested in. It fits perfectly with our own brand ethos which is all about teamwork, partnership and delivering results for business customers that use our products.”
The championships will take place in the Isle of Man from June 22nd to the 25th, seeing some of the country’s best cyclists competing including Mark Cavendish and Lizzie Deignan.