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Buff founder Joan Rojas passes away - BikeBiz

Buff founder Joan Rojas passes away

On Sunday, January 7, 2018, BUFF founder Joan Rojas passed away after a battle with cancer, at the age of 71.
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On Sunday, January 7, 2018, BUFF founder Joan Rojas passed away after a battle with cancer, at the age of 71.

For over 25 years Rojas was a source of inspiration, innovation, and passion behind the brand.

In 1946, in Barcelona, Spain, Rojas was born into the Rojas family textile business with an inherent knowledge and understanding of textile manufacturing. he founded BUFF in 1992; an idea that hatched while touring the country roads of Catalonia around Igualada on his motorcycle.

At his family’s knitting factory - the same factory in which BUFF continues to expand its business today, Rojas produced the first samples of the tubular accessory. Within three years of bringing his idea to life, BUFF Products were being distributed and sold in Germany, France, Switzerland, and other parts of Europe.

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“We are proud and humbled to carry on the spirit and the legacy of Joan Rojas. He has been a part of the BUFF family, and a close friend to many more,” commented the Buff team.

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