PxPixel
Edinburgh Bicycle apologizes to cartoonist Dave Walker - BikeBiz

Edinburgh Bicycle apologises in style for sharing a graphic on social media

If you're gonna apologise for a boo-boo, do it with class! (Helps to have a good illustrator on staff.)
Author:
Publish date:

Edinburgh Bicycle has apologised to a cartoonist for sharing one of his images online without his byline. However, the store group has begged for mercy in a classy way – getting a staffer to draw an apology.

Dave Walker's cycling-specific cartoons are often shared online, and like many content-producers he's happy for such sharing – but when an image of his is shared without his byline or some other form of credit it's then difficult to know where the illustration originated and, in effect, it is then being "passed off" as seemingly belonging to the sharer.

In this case Edinburgh Bicycle's social media team placed one of Walker's images on the firm's Facebook, but it had been lifted from Twitter without the all-important attribution.

Edinburgh Bicycle told BikeBiz:

"We've been in touch directly with Dave to apologise and he has been understanding, appreciating that it wasn't us who removed the accreditation from his image. We have edited the original post with appropriate credit to Dave and he does not wish us to remove the post. 

"The fast moving nature of social media and Twitter in particular means that images are easily seen and easily shared without a second thought. Our future policy is an adaptation of the old workshop adage 'measure twice, cut once', that we will check twice and send once before using images found on social media."

The firm added: "As an ethical business we respect the intellectual property of artists and we are glad to have resolved this issue with Dave, and look forward to helping promote his work on our social media in the future."

Walker told BikeBiz:

"My policy, based on experience, has been not to charge for social media use as the web person usually has no budget - I tend discuss other possibilities, such as further work, or book sales instead. I am happy with the resolution in this case."

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018