Chain Reaction Cycles has signed a three-year sponsorship deal with the Global Mountain Bike Network, part of the Play Sports Network.
The sponsorship deal will see Chain Reaction Cycles become a sponsor of over 150 editions of the channel’s Dirt Shed Show, which airs weekly on YouTube. The show features mountain biking news and chat hosted by prominent MTB personalities such as Blake Samson, Neil Donoghue and Martyn Ashton.
The Global Mountain Bike Network has over 720,000 YouTube subscribers and a further 750,000+ fans/followers via social media.
Chain Reaction Cycles director of brand marketing Dan Staples commented: “We love the authentic enthusiasm and energy of the Dirt Shed Show and its approach fits right in with CRC’s cycle-obsessive ‘Ride. Eat. Sleep. Repeat.’ brand ethos. We look forward to working together with the Dirt Shed team to deliver entertaining MTB news on a weekly basis.”
Martyn Ashton of the Global Mountain Bike Network added: "We're super excited to welcome Chain Reaction Cycles on board. We're going to be working together on some exciting plans for the GMBN Dirt Shed Show. I can't wait. Everything we do revolves around creating exciting and inspiring mountain biking content and we're so pleased that Chain Reaction Cycles want to be part of that."