Dahon restructures - BikeBiz
New management lineup announced ahead of Eurobike to bolster "omnichannel strategy"

Dahon is introducing a new management team in a commitment to "strengthening operations and continuing growth."

Founder and CEO Dr. David Hon remains the chairman and CEO of the Dahon Group.

Under the new organisation, Tadahiro Kodama, former president of Bridgestone Cycles Sales Company, who joined the Dahon Group in 2014, will continue to serve as the deputy chairman.

Rick Hartwell, the product planning advisor to the Dahon Group for the last several years, will be Dahon s new chief marketing product officer. Hartwell has over 35 years of experience in the bicycle industry, working for companies including BMC Switzerland and Ritchey Design, and was a former member of the Dahon team from 2003-2006.

New to the company is Dr Peter Lee, in the role of acting general manager. Lee has had extensive operational experience while serving as the Far East regional head of several multinational companies, including over 13 years with the Coca-Cola Company, as senior vice president of Coca-Cola Pacific and the first President of Coca-Cola China.

A new six-membered Executive Committee will guide the Dahon Group operationally and strategically. The committee will consist of four divisional directors: Dr David Hon heads up tech and innovation, with Tad Kodama and Rick Hartwell overseeing marketing and sales, finance and admin are under Winn Du, and manufacturing will be lead by Will Tu, together with the acting general manager Dr. Lee.

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