Dirt magazine set for revamp - BikeBiz

Dirt magazine set for revamp

Factory Media title to increase paper stock, change size and improve tablet offering
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Dirt Magazine is set to receive a revamp ahead of the publication of the June issue, according to publisher Factory Media.

The 124th issue, which goes on sale May 28th, will come in a more compact format with a new size and a heavier stock paper. The changes will also make the magazine more readily consumable on tablet devices, on which the publisher tells BikeBiz it sells "6,000 copies per month."

Product reviews in the print edition are also set for a boost, with more space allocated to each featured and the promise of "getting under the skin of each piece of kit."

On the website, Ed Haythornthwaite will now being focused full time alongside Billy Thackeray to boost online content.

Publisher, James Carter, told BikeBiz: "With Ed’s background as a bike shop mechanic, frame builder and Atherton race team mechanic combined with his magazine experience, we think he will add greatly to the level of highly credible content we deliver on the platform. As a result, the website will now significantly increase the level of product features.

"Dirt has constantly tweaked its ingredients to maintain its market leading position. The last year alone has seen Dirt climb 33 positions in the UK’s league table of best-selling magazines, while its subscriber base has grown 5.5 per cent."

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