GRN Sportswear will debut new British brand Presca at Cycle Expo Yorkshire later this year.
The new brand is based around its eco-credentials, as all clothing in the range is ethically crafted from recycled plastic bottles and sustainably manufactured in the UK.
Presca says it can use as few as seven plastic bottles to create one cycling jersey. Its bib shorts are made from 95 per cent recycled materials, which can even include washed-up fishing nets.
Peter Lillie, co-founder of Presca Teamwear and GRN Sportswear, said: “Cycle Expo Yorkshire is going to be a fantastic event and we’re really thrilled to see the organisers place sustainability at the top of their agenda. It’s obviously a matter close to our heart and we are proud to play our role in helping not just this event, but the sports industry as a whole become more aware of its environmental responsibilities.”
GRN Sportswear’s involvement in the event is part of Cycle Expo’s wider efforts for Cycle Expo Yorkshire to hold an environmentally conscious event. As part of this initiative, the event will feature an extensive bike library where attendees can borrow used and donated bikes. Attendees will be encouraged to bring their own old bikes to assist with the scheme.
The venue itself, Harrogate’s Yorkshire Event Centre, has made a major commitment, recently adding a suite of eco-friendly features, including solar panelling and new doors made entirely from recycled bottles.
Charlotte Scoular from Cycle Expo Yorkshire said: “Sustainability is something that is really important to us. The use of plastic in the sporting industry has been widely discussed and we hope that by showing our support we can blaze the trail in making steps to ensure sporting events are more sustainable.
“It’s great to have a brand like GRN Sportswear Ltd on board to help us in our bid to make Cycle Expo Yorkshire a celebration of all things cycling and sustainable.”
Cycle Expo Yorkshire is set to welcome 20,000 cycling enthusiasts to Harrogate’s Yorkshire Event Centre from 12th-14th October 2018.