European outdoor turnover hits €10 billion

Apparel dominates the market, making up almost half of total number
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€10billion is a conservative estimate of the European outdoor industry’s annual turnover at retail, according to the European Outdoor Group (EOG).

The State of Trade report for 2012 said that at the wholesaler level, figures from outdoor brands reveal a year-on-year value growth in overall sales of one per cent in the same year.

The data, gleaned from more than 100 brands across Europe, found that apparel made up a whopping 53 per cent of the sector’s sales, with footwear trailing at 26 per cent, accessories at seven per cent, backpacks and luggage at six per cent, tents and climbing equipment both at three per cent and finally sleeping bags and mattresses at two per cent.

Within the apparel category, outerwear tops made up around 42 per cent, followed by midlayer at 20 per cent.

“The report continues to develop year-on-year and is a major achievement due to the ongoing efforts of both the EOG and more than 100 brands across Europe,” commented European Outdoor Group secretary general Mark Held.

“State of Trade is a very important project for the European outdoor industry and provides extremely valuable insights that can inform strategic business decisions. There is still time for brands, and retailers with own brands, to participate in the 2013 research, and I encourage them to do so.”

David Udberg, EOG president, added: “Being able to refer to hard, reliable data for business planning has never been more important. Indeed, in these particularly demanding times, such insight can make the difference between success and failure. Strategically, this data is invaluable to brands as well as to our sector as a whole when liaising with other commercial bodies and, indeed, with the politicians and civil servants who have so much influence across Europe.”

The EOG report is now in its third year, and reports on wholesale ‘sell in’ figures for products across a total of 22 European countries.

www.europeanoutdoorgroup.com

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