PxPixel
Evans Cycles appoints Fusion Media to handle PR and social media - BikeBiz

Evans Cycles appoints Fusion Media to handle PR and social media

Evans Cycles has appointed Fusion Media to handle its PR and social media brief.
Author:
Publish date:
1-screen-shot-2017-09-12-at-11.16.48.png

Evans Cycles has appointed Fusion Media to handle its PR and social media brief.

Founded in 1921, Evans Cycles now operates 62 stores across the country and a large e-commerce website. It stocks over 40,000 products from including Specialized, Trek, Brompton and Cannondale.

Founded in 2008, London-based Fusion Media is a PR and Digital Agency for endurance sport companies. Its portfolio of clients includes brands like Strava, Red Bull, Wahoo, Ribble Cycles, Shimano, Telegraph Events, Madison and Royal Dutch Gazelle.

Fusion Media has doubled in size in the last 12 months and from its roots in cycling is expanding its offering into running, endurance and outdoor markets in the UK and Europe. Earlier this year, the agency hired two-time Olympic 1500m runner Andy Baddeley as head of endurance sport to lead its growth in this area.

The agency will handle Evans Cycles’ PR and social media brief, tasked with increasing awareness of its key brands in specialist and national media, as well as step changing its social media presence.

Marketing director at Evans Cycles James Backhouse said: “Fusion is the only agency we’ve ever met who ‘get’ cycling, and we’re really excited to be working together. We chose them because of their expertise, passion and clear enthusiasm for the job. We need an agency that can communicate authentically with the core audience in cycling, but also take us to new and more mainstream audiences.”

Founder and director at Fusion Media Adam Tranter added: “We’re excited to work with a brand with such heritage and one that shares a genuine deep-rooted passion for cycling. We’re looking forward to working with Evans Cycles to share their story with both new and existing audiences.”

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018