PxPixel
Factory Media looking to break records with 'Ride to Glory' issue - BikeBiz

Factory Media looking to break records with 'Ride to Glory' issue

Print run upped to 40,000 for 180-page, DVD covermount issue
Author:
Publish date:
1-screen-shot-2012-05-14-at-10.02.38.png

Factory Media is looking to break records with the publication of its fifth Ride to Glory issue, upping the covermount issue's print run to over 40,000 copies.

Ride to Glory is held annually, this year pitting six BMX teams against each other with a set of challenges to be ticked off during a week long road trip. Each team films their experiences on the road and the resulting six edits will be compiled on a DVD, set to be included free with the August issue. The magazine will also carry confectionary from sponsors Maoam.

James Carter, director of the bike market at Factory Media said, “Last year’s promotion caused a sales spike of more than 100 per cent on the issue and we again plan to push the boundaries on this issue. We have a print run planned of well over 40,000 copies which will see expansion across all areas of the newsstand, and significant up-weighting in grocery outlets including Tesco, Morrison’s, Asda, Sainsbury’s and the Co-Op. As with our BMX Basics magazine, we see this as a great opportunity to bring newer consumers who have yet to make brand choices into the core of the market.”

Register for the BikeBiz News Digest at the registration page.

Follow BikeBiz on Twitter at @BikeBizOnline or 'Like' the BikeBiz Facebook page here.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018